I know what you’re thinking. “Are you fucking kidding me?” No, I’m not. This is an actual tag found on an Enjoi brand sweater in PacSun. What is it about advertising that makes sexism seem like a good marketing campaign? I’ll never be sure. This is part of the problem. This is part of the underlying menace that is stereotypical gender roles. These subtle messages are what allow misogynistic comments and jokes to be made. We all saw Dr. Pepper’s latest marketing campaign - “Not For Women.” It’s these small things we see every day, everywhere, that remind us that we’re far from equality. Frankly, I’m tired of living in a world where advertisers think they need sexism to sell their products.
(Source: peacepunx)
